Our Product Philosophy stands on three major pillars. These three pillars are
the guiding principles for Product development and innovations.
Product Philosophy Pillars:
1.Consumer needs and demands
2.100% Natural and Herbal ingredients
3.Quality & affordability
1. Consumer needs and demands
We believe in developing a product solution for day-to-day problems faced by our
consumers than making products in isolation. So, every single consumer who is
buying our product is not merely buying the product but is actually buying a
delightfully assured solution to his problem. Whenever consumer is buying
Naturamore, he is not buying health care product but he is actually buying Good
health, when a consumer is buying Herbs & More he is not buying personal care
product but he is buying hope to look beautiful and similarly when a farmer is
buying Bio-fit, he is not buying crop care product but he is buying assurance
for better yield without harming the farm.
While developing any new product, We logically try to answer the two basic
1. Is there any need for this product?
2.Does it address problem of our consumers?
2. 100% Natural and Herbal products
We value the nature’s best available sources, the medicinal herbs. Also we
upkeep with the cutting edge advanced technology of science. So, by conjunction
of the elements of medicinal herbs and cutting edge technologies and our
in-house research, we provide 100% organic, natural ingredients based and result
oriented green products across the ranges of personal care, health & wellness
and organic farming.
3. Quality & Affordability
We take highest efforts to choose the ingredients in their purest form and
create a formulation that builds a harmony with your body and with the nature.
Netsurf has a well equipped Laboratory as well as captive GMP (Good
Manufacturing Practice) certified plants. Our products are approved various
government agencies and authorities like FDA for health care products;
Department of Ayurveda approval for Personal Care products; and Natural Organic
Certification Association (NOCA), APIDA, Department of Scientific and Industrial
Research (DSIR) and Konkan Krishi Vidyapeeth for Organic Farming products.
Consumers often correlate good products with premium pricing. But Netsurf offers
products meeting highest levels of quality at affordable prices. It gives us the
satisfaction of providing best possible solutions and definitely adds to
Problem Identification : Identify the
problems being faced by consumer through market research techniques.
Market Analysis: Identify the availability of products addressing this
problem and the problem solving capacity of these products.
SWOT & GAP Analysis: Our research team studies the key result areas, problem
solving capacity and side effects or any other issue (if any) associated with
the existing products. They also recognize the need and expectations from new
Research & Development, Product Conceptualization: Our research team
conceptualizes a product that should directly address the expected key result
areas and should not result into any kind of side effects.
Product Formulation & Stability Study: 100% herbal ingredients are being
chosen for the formulation of product and stability studies are done in order to
understand usability period for each batch.
LAB Trials & Product Sampling: To measure effectiveness of product, LAB
Trials and product sampling is done.
Scientific Data Analysis of lab trials & product sampling data: Based on the
feedback from product sampling and lab trials, amendments are made (if any) and
actual production takes place.
Product Positioning, Segmentation & Packaging:
Product Certification & Legal documentation (Trademark, patenting):
Actual Floor Manufacturing: Final manufacturing is carried out in Good Manufacturing Practices (GMP)
certified plants to ensure quality.
Product Life Cycle: With the help of product testimonies and ongoing
interaction with actual consumers we keep on working for the betterment of